Sylvia Kouvali opened RODEO in 2007 in Istanbul and seven years later, on October 2014, opened the second space in Soho, London. The new entry of the gallery there coincided with the significant presence of the gallery's artists in major institutional exhibitions worldwide.
In 2018, RODEO opened a new space in Piraeus and the first show with Leidy Churchman was included in the artist's first retrospective at Hessel Museum, NY in 2019. The second show in September 2018 presented the historical Conjunction of Opposites by Liliane Lijn (1983-86), presenting this pioneering work to the audience in Greece.
With a move to Mayfair in January 2020, the gallery established a new programming structure, offering artists both locations to produce exhibitions spread across London and Piraeus.